Duff McKagan Joins Forces With Propeller To Honour Mental Health Awareness
Duff McKagan is honouring Mental Health Awareness Month with a number of important activities including last week’s acclaimed release of his new EP, This Is The Song.
Now McKagan is joining forces with Propeller for a very special campaign encouraging fans to take action for mental health causes. Fans are invited to support these vital causes through actions like taking an online training course in helping someone through a crisis, sharing To Write Love on Her Arms’ “Find Help” tool, or simply making a donation. Exclusive reward incentives include such iconic memorabilia as a Signed Vinyl Gold 5” Duff McKagan Funko Doll, a Signed Guns N’ Roses Use Your Illusions Vinyl Set, and a Signed Guns N’ Roses Duff McKagan II Rock Icons Statue, with an Ultimate Prize of McKagan’s handwritten lyrics for THIS IS THE SONG, the title track and first single from the new EP. For complete information, please visit propeller.la/duff-mckagan.
Last week saw the premiere of McKagan’s brand new, three-track EP, This Is The Song, available now at all DSPs and streaming services. Produced by longtime collaborator Martin Feveyear (Mark Lanegan, Brandi Carlile), the EP’s title track, THIS IS THE SONG, is joined by an official companion video streaming now on YouTube.
“THIS IS THE SONG was written in the middle of a panic attack,” Duff McKagan says in a statement about the EP. “I couldn’t breathe and couldn’t see straight, and lately, I have thankfully found my acoustic guitar as a refuge. If I just hold on to that guitar, play chords, and hum melodies, I can start to climb my way out of that hole. For those of you who have never experienced something like this, count yourselves blessed. To those of you who recognize what I am talking about: YOU ARE NOT ALONE!”
McKagan’s first new solo music in close to four years, This Is The Song follows his critically acclaimed sophomore solo album, 2019’s Tenderness, named by Loudwire as one of that year’s “50 Best Rock Albums” and hailed by Rolling Stone in a three-and-a-half (out of four)-starred rave as “an album full of beauty and heart…It’s music of conscience, heavy songs with a light touch.”
In 2019, Duff McKagan moved into his own recording studio, allowing him a long hoped-for opportunity to “finally explore songs that I may have written the night before or some of those old riffs from years ago. This is a big deal for me.” Along with THIS IS THE SONG, the new EP includes the soulful IT CAN’T COME TOO SOON (featuring guest vocals from Seattle, WA-based singer, songwriter, music educator, and community organizer Shaina Sheperd) and PASS ME BY, the latter inspired by distinctly modern confrontation with a gun-toting horsewoman while on a motorcycle trip through the Cascade Mountains.
By pairing non-profit organizations with artists, festivals and events, Propeller creates marketing campaigns that incentivize activism by rewarding cause-related actions with free concert tickets, exclusive experiences, access to fans’ favorite musicians, and more.
The company has 1.5 million registered users, raised $6 million dollars, has 8.5 million actions, and scored some of its biggest artist tour partnerships to date.
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